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Fortune Valley Treasures. Forza X1. Freehold Properties. Freestone Acquisition. Giant Oak Acquisition. Global Robotic Drone Acquisition. Golden Sun Education Group. Golden Ventures Acquisition. Gores Holdings X. Grandview Capital Acquisition. Graphex Group. Green Grass Ecological Technology Development.
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Igniting Consumer Growth Acquisition. Innovative Eyewear. Innovatus Life Sciences Acquisition. Integrated Energy Transition Acquisition. Intelligent Living Application Group. Intensity Therapeutics. Intrepid Acquisition I. Intrinsic Medicine. Intuity Medical.
Israel Acquisitions. Ivanhoe Electric. J-Star Holding. Jade Value Acquisition. Jeffs' Brands. Jianzhi Education Technology Group. Jin Medical International. JJ Opportunity. Jupiter Neurosciences. Kepuni Holdings. Keter Group. Keter1 Acquisition. Khosla Ventures Acquisition IV. L Catterton Latin America Acquisition. Lakeview Acquisition.
Lamar Partnering Corp. Lazard Fintech Acquisition I. Lazard Healthcare Acquisition I. Ledger Acquisition. Li Bang International. Lichen China. Lionheart IV. Loop Media. Magic Empire Global. MAIA Biotechnology. Makara Strategic Acquisition. Manycore Tech. Mars Acquisition. Mattress Firm Group. Mericsson Acquisition. Midwest Energy Emissions. Milan Laser. Millstreet Capital Acquisition.
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TenX Keane Acquisition. Tetragon Acquisition I. The Fresh Market. The Gladstone Companies. Thimble Point Acquisition II. Thomas James Homes. Tiga Acquisition II. TMT Acquisition. Tony Fun. So primarily marketing, there's an exception. The exception is you got a large fan base, or you got a large customer base that love you. Ben marketing is inexpensive and it's all focused on making a compelling offering page, designing marvelous email messages to go to that list and raising money from them.
Or if it's social media designing the right communication to bring them in, you can raise all the money that way for virtually free, except for the preparation costs in that lovely scenario. Their maximum in 12 days, lie to investors. They did have a break of about 10 days because they were, they had a problem with, they had to deal with the problems they said to solve that problem.
And then they re then they went live again, but they raised that money by simply emailing their 30, happiest customers. That's all they did no advertising it, get expensive, any significance, few social media, organic posts, beautiful offering page and a well-pitched message. The more companies we see like that they'll be there super, super easy to do. Of course, in the normal mode where we don't have enough of a customer base or a fan base, the issue or the company does not that we need to build it from scratch, right?
So of course, if you're working with us, then we will be emailing our member base and telling them how marvelous it is, et cetera. And the ways that we're allowed to do that and sharing in all social media, we've got about ,person social media fan base, but you're really going to raise the majority of the money from reach out advertising and social media drawing in investors.
And it's all about targeting tuning, testing, and adjusting. And of course, upfront making sure that what is being sold to these investors is a, excuse me, is appealing. So, one of the, our primary role at the beginning of discussions with companies is to figure out what the company does. You know, obviously it has to be a great company and all those obvious things, but how are we going to make this appealing to the investors?
What is it, you know, what should it be? What should the offering be? So, we can't tell our clients what they should be. We can tell them what will work. We can tell them what, what, what will have appeal to the audiences that we market to. So, we do that. So, by helping in that manner, then you're doing an offering you should do. Cause I don't want you to do it at all. If it's going to fail and your, uh, the messaging and targeting and so forth starts off because we've thought about this, a great deal, right?
With, with, uh, appropriate, appropriate test messages, test advertising, past test targeting. And so far, in every case, we've raised three to five times that much money in the first month, which is heinously inefficient, but not bad for the first month when we know we don't know what we're doing, right?
So that's the way it works logistically. Just so you're aware of what I go. So, I don't forget to tell you that. So, month two is better than month one, right? And if we're lucky, it's really a lot better. If we're not, then it's better. You know, and I'm, I'm recommending you. The agency is recommending. We bring in the agency, we manage the enjoyment with you. They're recommending that we're recommending that you double, maybe you double spend, will treble the spend in month two, depending on the efficiency we reached at the exit point from month one, right?
This stuff's adjustable at the drop of a hat day by day, the spend level on social media. So that's the nature of the beast. And we're constantly, uh, looking for higher and higher efficiency. And then as we get to the point that the acceptable efficiencies reached, then we encourage you to spend a lot more money and raise more money fast. But you know, that won't happen in the first two months. It takes a lot of testing and duty and adjusting as the offering is continuing.
We're assembling a list of people that gave us their email to see the investment page. You like it. I forgot something. Did I say that anyway? Now I've said it twice, or I've said it once. Either one is enough. So, um, it's a bill, right? We're building a list of email people, email recipients.
We build a relationship to them. We constantly, we regularly email them probably three times a week with interesting messaging updates about the company. If there's a share price change, we're emailing them about that. You name it. Um, we are building an ever-bigger list, which makes the cost of marketing gradually lower people who put in a test investment early, come back and put it in a bigger one later. Then they come back in from their managed IRA and put it in a much bigger one that sort of sequence of events occurs.
So marketing, advertising expense. We want to drive it as low as we possibly can, but you should assume there's another factor, which is once it starts to really work well and the efficiency is good. And then when you step up the spend, the cost per investor goes up because the channels we use primarily Facebook, Instagram, they know they're doing well.
We stepped up the spend to mega bucks. So, they Jack up the price, right? The efficiency drops off song for that. So being impatient is expensive, managing that and doing some things to try and gain their system, to give us the better rates again, which we do helps. But the cost of raise, you should expect marketing.
That's our lowest, but I wouldn't have you expecting that. But that's the likely process. We don't charge a commission and all fees are very modest. So, I'm inadvertently or deliberately selling you on my company, which isn't the whole reason we're here. Is it guys, but, um, let's see cost, okay. Not going over to cost costs the rest of them to be the least expensive, assuming that you don't have a large captive audience to go to, let's assume that the least expensive way to reach the point that the offering is qualified by the sec.
And it's ready to go live. And that assumes as simple as, okay, we can get it a little lower if we go looking for a less expensive attorney, but that includes everything K that's the least it could be. There are lots of things we can do to raise it that I don't recommend, but you know, you should assume that's the least expensive and have more money on hand just in case. And that assumes some prudent moves on your part, which I'll get into later, you know, mistakes to avoid.
Then after that's happening, we're raising money. We'll be cashflow positive from the res relatively soon, relatively quickly as we move forward. When the offering is structured properly, such that you have a minimum raise and you don't have a hat, have an escrow with any amount of money that you need to close first. And when you, because we're coaching you and the attorney is approaching you. When you write the offering document in such a way that you can use the proceeds to spend on the offering expenses.
So, in that context, then cashflow wise, it was the upfront money unless we get really unlucky and a terrible investment returns for the first few months, in which cases there are other expenses, but it's not going to be terribly expensive, but they do exist. So, I gave you the upfront cost. That's it? There are seven problems States that that require either you and the securities attorney with our coaching to go to those States, to get permission, to raise money in them really, it's just Florida and Texas that matter.
And you can do that with a securities attorney, but frankly, Florida is really, really slow and there's risk. You know, you could enter on that. You could, by doing it in this manner, you don't need a broker dealer charging any fees on the offering. Um, so that will get you tax to us. It might or might not get you Florida in a timely manner. That's an example of something you don't need instantly when we just went live, because we're only spending tiny amounts of money. You can add it a bit later when there's been some positive cash flow on the raise.
We have a way within our websites, capture those people from the problem States and register who they are. And you can go back to them to raise the money. Then when, when the solution is in place or whichever means it's made. So that covered that covered the cost in a reasonable manner. Minimum raise should be zero and that's, you're buying an asset. And that's the reason for the raise. That's horrible because you've got to fund all of the offering expenses out of your pocket or somebody else's pocket until you hit the minimum.
It's horrible. So, try and avoid that maximum raise is 50 mil today. It's possible. The sec would raise it to I think they may do that, but we won't know until we know, um, could do bills enough to do a lot of good. I've got to, I'll get back to that topic in a bit. Um, I haven't got details on all of them and I didn't dwell on the failed ones. You know, there are some that have failed, but then that's true. That's one IPO. The company's too, right. I haven't got a study of the IPO companies that went out at the same time.
And how many of those have want to say fail? You know, had this stock price go down a lot. Um, so I'm going to talk about the better ones. Cause I don't want to spend too long and subject chicken soup for the soul. I have some ownership. I was in chairs and chicken soup for the soul.
And shouldn't disclose that, um, Akimoto went out. I think they listed, I don't remember the list price now, frankly, they went down, they went down quite a lot of they've been recovering. That's kind of what my memory tells me. When I looked on my app on my phone, I couldn't get quickly get up the, the listing price.
And I didn't remember it. It didn't make the time to get it from my own documentation anyway. So, I think they went out at They'd been down a lot and they'd come back up because they're getting real, they're shipping. Cause it's not your stuff to announce, right? It's a lot easier life when you bought material revenues coming in and so forth.
It's a neat, neat company that I need. Um, so those are the two ones that are like most fat brands that I'm sorry, fat was good. They had very tough offering. They ended up, uh, yeah, they only listed on the OTC because they're offering fail, which that they didn't work with us. I could have predicted it because the nature of the offering and the marketing was very weak. Even though they spent a lot of money on it, right.
We were not involved. And I had no way. I interviewed the CEO for my fourth column on his company, but he was, you know, he wasn't, it wasn't able to do anything. He wasn't a decision maker on that. All for me, he was the, you know, it was being handled by others. So, I couldn't help them and they weren't listening anyway.
So, it, it, it, they didn't make, make enough money. And they raised the list on an Einstein, the listed on the OTC, they're doing better now. They raised more money than market cap, 54 million, you know, that's not a big, so that was a challenging one. So, I want to move on. That has been 11 altogether. I wish they'd done what they did is an [inaudible]. So that's good. I want it to be getting them going again, the momentum where we build. But I got it when not to list.
And because the company doesn't have enough news events or the internal culture established or strong enough CFO to set the expectations conservatively and then beat them, right. It's seriously difficult to do that. It's a lot of work and it does take revenues and profits as well as, you know, intelligently done reserves and a lot of very careful communication to the investment community, which is seriously difficult to do for a lot of companies that are early stage.
They don't have enough going on yet. So, it's asking, asking for trouble to go out, unless on any exchange when you don't have enough substance or a culture and readiness and resources, enough resources internally dedicated to supporting the, the engine. That is the public markets that requires a lot of attention. That's so don't take it lightly. This business. I can't believe the sec allows brokers to put naked shorts on stops in private investors.
Can't right. You have to have borrow, but brokers can do that all day long. They do crucify companies. That's why there are so many Brooks, not the only reason, but it's one of the main reasons. There are so many broken public companies there with penny stocks and worse. Excuse me a lot. I go to the next page.
Good or bad on schedule post brigade plus liquidity. Um, but you heard what I just said. So, you know, don't but yeah, I'll, I'll stick to my sequence because I know I've got that coming up later. The good thing here is that it's been nutrient for a long time, that there will be aftermarket places to list your, uh, securities for regular pass offerings. They are actually coming out real life.
Second, every market where no naked shorting, it's just buying and sellers, buyers, and sellers. That's all it is. And initially they're not going to charge a listing fee, but they'll get they'll, they'll charge one once they've done it for a while and book momentum.
So that's it. Because what have you got? You brought actual liquidity for your investors on a limited scale. And depending on how good the marketing you're doing on an ongoing basis is, but not depending on, uh, not worried about naked shorting, you can support the enthusiasm in the market. So, there'll be enough buyers for your sellers. And that's a lovely thing, right? So, keep marketing, keep promoting the company. So once a year gap, hold it. After you've finished your race and jewelry and six-monthly management financials.
This is not a big old verse. So, let's say you just, you, you just completed the, the, the offering and eight weeks later, it's time for you to produce your annual audit us gap level. You produce it all the insiders have approximately a month in which they can sell their shares or their preferred shares or whatever securities you have in the company, unless you lock them up. So clearly in some cases you would want to lock them up, but where do they go?
So, if the float is microscopic, you can sell a microscopic of mine in that window of time. So, it's in your interest to build aftermarket liquidity on that market would be my recommendation because it's a very good way to go with that, with that vulnerability, to the naked short side that we see, you know, I've described it, great detail here, some detail. So that's but the fact that everybody gets liquid, that's pretty cool. They're able to all day long, all year long.
Really good automatically. Although, you know, all the caveat stated there, okay. Mistakes to avoid setting a minimum Aspro but when you didn't have to please don't do that because it's so hard to reach the number and you have to spend all the money. I mean, really, it's so expensive. Two weeks to reach that minimum maximum raise. So let's say you need 12 million and you set a maximum of 12 million while we might get lucky for some reason, or it may be a really compelling offering and we'd hit 4 million unusually quickly.
And it's like, Oh, we could have raised more at a higher valuation. We locked ourselves out of that by having a max of 12 million, don't do that, send it to 50 mil, give yourself the flexibility to up the valuation, you know, do a share split and what it takes. And then go to the sec with that. They don't judge the merits of the valuation or the merit of the company. They're looking at the legality on it. And that filing just if you're all you do is the Sheriff's splits will go through the sec on toll relatively quickly, like three weeks.
Join that time you pause. But then you go live to raise a lot more money, uh, because you can and you want it to manage darling. That's a good thing. So, having set the maximum to 50 minutes your business, you know, do what you want, but that's, uh, one of the things I would say is a mistake to avoid limiting yourself with a low maximum don't do to your Bon.
It's a waste of time. It's too difficult to get the States involved with. Many of them require an audit anyway, and that's the primary reason that people don't want to do. A two, two is to avoid having to do an audit. Many of the States are merit review where you go to bureaucrat deciding if your company is good enough for their States investors, right? That's a non-fun place to be in. They're really slow, et cetera, et cetera, nobody, right?
It will be less into in , go do a reverse merger because there may be some rare exceptions because your company is absolutely compelling. In which case, then do a reverse merger as a convenient may way to get liquid, get public. That's fine. But the companies that are approaching us that need to raise money, don't do a reverse merger because you got to satisfy the shareholders in it and whatever buying by some means or another, usually you didn't pay much.
So, they're still shareholders. You got to make sure that, you know, suddenly it's a world of hurt and a lot of reasons why it's a bad thing. We are working with a company right now that did a reverse merger thinking that would make it easy to raise money, which it does not. If he could undo it, he would. So, bear that in mind. I can't go into excess or detail right here, time. What's the time come on. Oh, there it is. So a reverse merger. It isn't a two-year-old. And if your company only existed for six months, but you're not going to get you can't list on the NASDAQ without two years of history, actual history, you can't take a company that you parked and has nothing ever happened in it six years ago.
They'll look for actual history and there isn't any, then you can't list. You know, we can do a test with you. We've figured out new, a fact better, faster ways to do that. Um, in some cases we've gone live with an all frame because we thought we were confident with the pitch, discovered it wasn't applying.
And then we'll create multiple offering page while the agency creates them on our platform, multiple offering pages, all of which are taking money, all of which are flowing the money into escrow seven Gates to the cans, but different ads for those different offering pages to figure out better messaging.
Um, so we'll do that if we need to after the start, but if it was always going to be a Duffer because it's a lovely company, but we will never be able to communicate it. That's not do this at all. Or if the substances that is supported do have a debt offering where people are investing in the eye interest, rate your pain, but you know, make sure we're doing the right thing. Don't just do it for the sake of it. Don't set a high investor per investor minimum because when these folks that we bring in via social media advertising or raw guys, they were doing something else.
But the ad brings them in to look and they're checking an app because it is interesting to them. For some reason, we've got about seven or eight seconds to get them to stay. So, if the minimum is too high, they'll leave at this point is old for casual. They were doing something else, right? And if it's too high, a minimum to play, it's not playing money.
They go and then never come back. You have a minimum low enough to say, ah, I can play with this. I could put a token amount of money into this and see how it goes. Now they're sticking around for 30 seconds and we got to make that compelling enough that they start to invest or they stayed for three minutes.
Those are the obvious mistakes are now open to answer questions. Uh, I don't know how many off and I'll be pleased to look at them. Um, geez. Where are the questions? Scroll down, scroll down. Sorry guys. The marketing costs are lower. Reg D is easier to start costs less money to start quicker to start because you don't have to fall on us permission from the sec. Um, that's the law. Those are a series of, you know, that's a big deal, cost less money to ready and it's quicker.
So, in four weeks we can be live with a reg D and good marketing going. But you know, it's difficult to get the attention of accredited investors and they're cynical for good reason. So, you know, only some cases I'll recommend you for it or against it, depending on the nature of your offering, you know? Um, but it's hard to get reg D investors, unless it's a compelling message. They want to make money. You can pause it early. You can pause it. You can, we open it and you can count. You can finish it early, but, uh, uh, it's a year and you can renew it, but it's a new app.
It's a new filing. They'll pay your pay the attorney a bit less. If it's the same offerings, style, same security, et cetera. But you start ahead of time. If you want to have it without really any long breaks, you start the next one for the second one before the end of the first one. So it's ready in time, which is the best platform from an economic standpoint to list on which exchange, you know, NASDAQ's the real market, right? If you've got a company that has enough substance to support itself, that's the place to be.
I wouldn't go to the OTC markets cause it's so hard to gain liquidity there to support the share price, but they are there. They're easier to get into. They cost less, right? So, it's less cash expensive, but that's only a small piece of the whole mix of variables here. Comparing two options doing a right. Well, most of the shells you can buy have stopped. That's, you know, a penny stock, right?
That's a problem. It has a bankrupt history. That's a problem you need to ruin your way out. Or typically you've got a lot of shareholders that want their pound of flesh. So you've got to do something different. You don't really, in many cases, it isn't a good idea to offer common stock. You know, if it's, if it's a shell that has some, the trouble is, there are so many caveats, but generally speaking, penny stock.
So do a new security, not the security that you got this company public for. So, your public with something you can't really do much with, in many cases in my, in my view. But you know, when he brought up, when you have mega companies, you know, like some of these electric companies we've seen where, you know, they're able to do this, use a SPAC or shell to go public. You know, there, there are different stories, cause there's so much interest. Is it possible to have some docks in Italian language while the filings or have to be in English?
And we have automatic translation in my website. So, look at my website, Manhattan, sweet capital, see the logo behind me. And if you click Italian, the whole site in Italian, yes. Different price, different preferences, 14 million sales or cap. Not sure what you mean, but typically 14 million raises are the sort of zone you need to list on the NASDAQ or is better. But you know, that's sort of a minimum.
Typically, there'll be some exceptions. Well, at the moment, because of the, you know, the market being so hyped up or so hot because of the offense support, um, there are some spec companies which are essentially a brand-new blank check. There, there are shell company that's new and fresh that hasn't been used yet.
What's the company, the name of that electric company? I can't remember it, but there's a truck, electric truck, Nicola, Nicola. They did that. They did a transaction know, but we're talking very, very high valuations, very nice market.
You know, you should just go and do it straight away. It works for them in those situations. It's a statement from Lloyd and I agree. Can you still offer it manifested? I don't understand the question from a dr. Wild one, if you could resend that. I don't understand what you're asking. Just reading them some good statements are useful statements. Thank you. I hope you all enjoyed it because it was a number of questions. Some of it's relevant, at least I enjoy doing this stuff.
But particularly if you're enjoying it, if I'm doing it and its Duff, then why would we do this? I've got to think. I know more than that. I enjoy. So direct listing is not brand new. You know, I'm looking forward to doing that. I really am just a matter of time. And then when we do the first one, they'll be many others, many other funds. There'll be others that fall.
One of that's. One of the reasons we're not a broker dealer is that we can do a lot more things we can partner with underwriters to do an IPO. If we were a broker Dita, FINRA would ban us from the transaction because they would say the, uh, the commissions that we would charge. Plus, the commissions abruptly underwater charges are excessive compensation.
There are loads of them at this point. Um, we produce reports on the new numbers and things on a regular basis. But, um, if you'll send me an email, I'll send you some info on that. What if trying to raise over the, the limit? The, where that's been done successfully multiple times is by fund rise, um, where they have a new entity doing each new each entity doing its raise is separate.
It's an LLC and it's separate from the other ones and they all share one manager. So, it's one manager, we're orchestrating it and making lots of money. So, um, it's possible in theory to do that for a non-real estate company, although no one's done that yet. It's been done in real estate. Now I would say that, uh, at any given time, Oh boy, there's approximately eight companies get qualified per month by the sec. So that gives you an idea, not to say that all of them should, but that's the number that do get qualified per month.
So, what is that flat? A hundred a year get qualified. So that gives you a sense of it. In , where we have this whole rapport on my website, you can go look it up on the blog. The total number of total offerings raised were a bit more than a billion dollars of that million was real estate.
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